About us
Behind Good Vibes: Sabine Knoche-Lenz and AnimaContent.
Certified specialist lawyer for tax law. Owner of the Lady-Fitness studio chain in Germany. Founder of Good Vibes GmbH. Coach for founders and network marketers. A woman who doesn't choose between worlds, but brings them together.
Several professions, one shared drive: encouraging people to take responsibility. For their health, their independence and their future.
Marketing, website and technology come from AnimaContent, in a long-term cooperation with Sabine Knoche-Lenz. animacontent.de ↗
The story
From a Lady-Fitness studio to a network.
- Foundation
Certified specialist lawyer for tax law
Sabine's first professional pillar: she is a certified specialist lawyer for tax law with her own law firm in Hamburg. Her focus areas are tax advice and representation, tax criminal law (voluntary disclosures, proceedings) and succession planning. She works across the greater Hamburg area, Norderstedt, Pinneberg, Ahrensburg and Lüneburg, as well as in Schleswig-Holstein and Lower Saxony.
- Entrepreneur
Sporteve Pure Lady Fitness
Legal advice turned into hands-on entrepreneurship: together with Detlef Garburg, Sabine runs the Sporteve Pure Lady Fitness studio chain in Germany. A home for women of all ages, with personal coaching and a community that sticks together.
- The turning point
Discovering Good Vibes
When Sabine first heard about the Good Vibes chair, she saw something her clients had been missing: no changing and no big effort. Something that fits into every Lady-Fitness studio.
- All in
The courage to decide
Sabine went all in: she founded Good Vibes GmbH, brought the chair into her studio and trained her team.
- Today
A network with a marketing pillar
Today, as managing director, Sabine is the driving force behind Good Vibes. Together with the marketing partner agency AnimaContent, she keeps expanding the Good Vibes partner network in Germany and Austria.
- Alongside
Coaching for founders and network marketers
Her experience in tax law and real-world business practice gave rise to another pillar: Sabine guides founders and network marketers through red tape, tax matters and their first steps as entrepreneurs. With her e-book “Der goldene Steuerkompass”, workshops on business registration, VAT and the small business exemption, and one-on-one advice. Her motto: “Courage instead of hesitation.”
Sabine's vision
“The pelvic floor is not a taboo. It is strength, quality of life and self-confidence — and with Good Vibes, we make exactly that accessible to everyone who hasn’t paid attention to it until now.”
What drives us
Three values we hold ourselves to.
Honesty before marketing
We don't promise anything the chair can't deliver, and we talk openly about what it can and can't do.
Not just for women
Pelvic floor health has been a taboo for too long, for everyone who hasn't paid attention to it until now. We stand for open language and sensitive support, for women and men alike.
People, not machines
We're not building an anonymous franchise system, but a network of people with a shared idea. Personal, fair, growing together.
The team is growing
With AnimaContent as our marketing pillar.
So that our partners don't get swamped by day-to-day marketing, we work with the marketing agency AnimaContent from Mülheim. They take care of advertising, local search engine optimization, social media and campaigns. You look after your clients, while your reach grows in the background.
What began as a small vision is becoming reality today with a strong team. And we're looking forward to everything that's ahead.
Your contacts at AnimaContent: Maurice Mülling (Sales) · Ervin Keljic (Owner) · Constantin Vorwerk (Sales) · animacontent.de ↗
Become a partner
Open your own studio?
Become part of this movement: as a partner with your own studio, with territorial protection, a training course and marketing, all from one provider. For women and men alike in your city.
